I started researching AI visibility out of curiosity. What I found changed the direction of my entire career. AI visibility is something most attorneys have never been told they need to think about, and that gap is exactly the problem. In plain terms, AI visibility is the ability to be found, recognized, and recommended by artificial intelligence platforms when someone asks them a question. When a potential client types "find me a family law attorney in Denver" into ChatGPT,

If you’re not running your own law firm, you probably aren’t sure exactly what a “brand” is. And even if you are, you still might find it a fuzzy concept. That’s normal. Even though I have been working in communications and marketing my whole career, it wasn’t until I started diving into brand building that it really clicked for me. Let’s start with the basics: What is a “brand”? Your “brand,” whether personal or your firm’s, is your outward identity: what you’re known for, y

Understanding what motivates your ideal clients helps you speak directly to those priorities in your marketing, as well as the service you deliver to them.