If you’re not running your own law firm, you probably aren’t sure exactly what a “brand” is. And even if you are, you still might find it a fuzzy concept. That’s normal. Even though I have been working in communications and marketing my whole career, it wasn’t until I started diving into brand building that it really clicked for me. Let’s start with the basics: What is a “brand”? Your “brand,” whether personal or your firm’s, is your outward identity: what you’re known for, y
